As JM Keynes said, we are all the "slaves of some defunct economist". Focused, Fragile & Fuzzy looks at some of the main influences on banking strategy today, including academic, regulatory and the structure of a bank's local market.
We review the annual reports of some 200 banks, paying particular attention to those who have put winning strategies in place since the financial crisis. We also highlight regional patterns, both in terms of overall strategy and in banks' product offerings.
The report examines whether the changes that are happening in bank strategy will endure or be short-lived. Are we moving towards a period of long-term stability in strategy? Or will banks keep changing and sweep away the current trends when growth returns?
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